Operations Specialist - Family & Community Engagement

• Serve as Heartwood Community School's primary representative at community events, neighborhood meetings, and local gatherings to increase visibility and student recruitment.
• Build, strengthen, and sustain partnerships with local organizations—including daycare centers, housing authorities, family resource centers, and faith-based institutions—to expand referral networks and community awareness.
• Design and implement targeted outreach strategies to engage diverse families and historically underrepresented communities, ensuring inclusivity and accessibility.
• Act as an external ambassador for the school, cultivating meaningful relationships that connect Heartwood to the broader community.

• Develop and execute strategic enrollment initiatives to drive interest, applications, and retention, ensuring full enrollment capacity and an active waitlist.
• Implement lead-generation and follow-up systems—including phone, email, text, and in-person engagement—to support families through the admissions journey.
• Provide personalized guidance to families throughout the application and enrollment process, addressing barriers and ensuring a seamless, supportive experience.
• Monitor and analyze enrollment data and trends to inform and optimize recruitment strategies.

• Lead the planning and execution of school and family engagement events—including Open Houses, Orientation Nights, Parent Workshops, and Community Gatherings—that strengthen school-family partnerships.
• Serve as a trusted point of contact for families, fostering a welcoming environment where all families feel valued, informed, and included.
• Develop and coordinate family engagement initiatives such as volunteer opportunities, parent advisory groups, and student-support networks.

• Lead the development and execution of Heartwood's social media strategy, producing compelling content that communicates the school's mission, celebrates student success, and promotes upcoming events.
• Oversee the school's digital presence—including website management, email campaigns, and outreach materials—to ensure consistent, high-quality branding and messaging.
• Develop and implement external communication strategies to enhance Heartwood's visibility, reputation, and community impact.
• Draft and distribute press releases, newsletters, and stakeholder communications to highlight achievements and maintain transparency with the community.

• Exceptional interpersonal and relationship-building skills, with the ability to connect with families from diverse backgrounds.
• Strong public speaking and presentation abilities to represent the school effectively in community settings.
• Event planning experience, with a talent for creating meaningful, engaging experiences for families and stakeholders.
• Strategic marketing and social media expertise, with a keen eye for storytelling and audience engagement.
• Strong problem-solving skills, able to navigate challenges in admissions, outreach, and engagement with grace and efficiency.
• Highly organized, detail-oriented, and capable of managing multiple projects at once.
• Ability to collect, analyze, and leverage data to inform enrollment and engagement strategies.
• Bilingual (English-Spanish) strongly preferred.

• Bachelor's degree preferred, but relevant experience in outreach, marketing, admissions, or community engagement will be strongly considered.
• Valid driver's license and reliable transportation required to attend off-site events and meetings.
• Ability to lift 40 lbs., kneel, sit, or stand for extended periods.

• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance and Disability
• Flexible Spending Accounts (FSA)
• Retirement Plans

Heartwood Community School