Senior Audience Editor, Well

The New York Times

  • New York City, NY
  • $135,000-150,000 per year
  • Permanent
  • Full-time
  • 10 days ago
The of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It's why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it's why our business strategy centers on making journalism so good that it's worth paying for.About the RoleWe are looking for a Senior Audience Editor to partner with the Well desk and other Culture & Lifestyle desks to reach new readers and deepen our engagement with existing readers. You will help lead our cohort of audience editors who are embedded directly on desks, and propagate best practices to the wider group of desk audience editors. You will also help inform coverage decisions, optimize distribution strategies, and leverage data to drive growth. This role is crucial for expanding our reach to new readers and deepening engagement with our existing audience.This is an excluded, hybrid position, based in New York City and includes regular attendance in the office each week per your departmental guidance. You will report into the Audience Deputy, Coverage & Search with a dotted line to the Well Editorial director.Responsibilities
  • Audience strategy and growth:
  • Partner with Well senior editors to inform coverage decisions, suggesting stories, evergreen topics, and longer-term franchises that resonate with reader interest and important news moments.
  • Identify coverage and format opportunities to attract new readers, including those who may not view The New York Times as a regular news source for Well, Culture & Lifestyle coverage.
  • Maximize content distribution through sophisticated search strategies, strategic social programming, and by coordinating publication with the homepage, newsletters, and notifications.
  • Identify trending topics and competitive trends, along with coverage and format opportunities that will drive growth and performance with a deep understanding of the off-platform landscape, trends and what's driving conversation, particularly in the pop culture and news space.
  • Data analysis and reporting:
  • Interpret data and audience signals to strategically shape how we present stories both on and off our platforms.
  • Deliver actionable daily, weekly, and monthly reports for the Well desk and support and inform similar reporting for the broader C&L department.
  • Contribute to regular audience performance updates, including morning audience notes, weekly C&L reports, monthly masthead presentations, and quarterly and annual audience reports to company leadership.
  • Partner with the newsroom audience analytics team on deep and actionable analysis specific to Well, Culture & Lifestyle coverage.
  • Team leadership and development:
  • Manage a team of desk audience editors who report directly into the Audience team.
  • Help lead our cohort of audience editors embedded directly on desks, and propagate best practices to the wider group of desk audience editors.
  • Train desk editors on optimizing and promoting stories, ensuring all staffers on the Well desks have basic data literacy and know how to use data to inform coverage decisions, including an understanding of key metrics.
  • Social media and engagement:
  • Write compelling social copy, analyze our presence and strategy on existing platforms, and evaluate opportunities for potentially launching new accounts on social platforms.
  • Work with journalists on best social media practices, including framing pieces for specific audiences and effectively using the Reporter Reply commenting feature.
  • Cross-functional collaboration:
  • Work with desk leadership to identify and execute on longer-term opportunities, including coverage, promotion, training, and workflow.
  • Partner with the main search, social, community, home, notifications, and newsletter teams on breaking news and enterprise, coordinating overlapping coverage with Well and other relevant desks.
  • Demonstrate support and understanding of our
and a strong commitment to our mission to seek the truth and help people understand the world.Basic Qualifications
  • Deep knowledge of competitors in the wellness and lifestyle space.
  • Proven skill at bridging specialties, including reporting, editing, product, analytics, design, and user research.
  • A strong willingness to collaborate with colleagues across the newsroom, strategy, product, data, and marketing teams, and beyond.
  • Demonstrated ability to work independently and efficiently in a fast-paced environment.
  • Demonstrated ability to partner with diverse stakeholders at all levels.
Preferred Qualifications
  • 7+ years of progressive experience in digital journalism, with a demonstrated track record in audience development.
  • Knowledge of, or demonstrated interest in, wellness, lifestyle and culture topics.
  • Experience managing and mentoring a team of editors or content professionals.
  • In-depth knowledge of the search landscape, with the ability to spot trends and identify misinformation.
  • Experience with all mainstream and emerging social channels, with a curiosity to explore new platforms.
  • Exceptional writing and editing skills, with knowledge of Times style.
  • A highly strategic mind; comfortable with data, A/B testing, and iterating to find what resonates with various audiences.
REQ-018798The annual base pay range for this role is between:$135,000—$150,000 USDThe New York Times Company is committed to being the world's best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)'s Know Your Rights Poster is available .The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.For information about The New York Times' privacy practices for job applicants click .Please beware of fraudulent job postings. Scammers may post fraudulent job opportunities, and they may even make fraudulent employment offers. This is done by bad actors to collect personal information and money from victims. All legitimate job opportunities from The New York Times will be accessible through . The New York Times will not ask job applicants for financial information or for payment, and will not refer you to a third party to do so. You should never send money to anyone who suggests they can provide employment with The New York Times.If you see a fake or fraudulent job posting, or if you suspect you have received a fraudulent offer, you can report it to The New York Times at NYTapplicants@nytimes.com. You can also file a report with the or your .

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