Senior Lifecycle Marketing Manager (Contract)
Course Hero
- Redwood City, CA
- Permanent
- Full-time
- Collaborate cross-functionally with product managers, creative teams, and engineers to develop scalable multi-channel marketing campaigns using html, css, liquid, responsive modular templates, and other tools
- Plan and develop lifecycle marketing strategies and user flows to engage, convert, and retain users
- Implement complex, multivariate A/B tests, monitor and analyze performance, and make optimization recommendations
- Create and optimize segmentation and content personalization strategies by leveraging user insights and business data.
- Proactively identify gaps in process and infrastructure, propose solutions, and ultimately, improve production efficiency
- Build and maintain process documentation, establish best practices, and improve production efficiency
- Analyze results, determine benchmarks, and provide regular performance updates in order to assess business impact and make recommendations
- Work closely with growth marketing leadership to define OKRs, contribute to annual and quarterly plans, and suggest and implement growth initiatives
- Earned a BA/BS degree
- 5+ years of relevant work experience including working with an enterprise-level CRM platform (Braze experience preferred)
- Advanced knowledge of HTML and CSS, including mobile-responsive templates and experience with a scripting language (Liquid, AMPScript, Free Marker, etc.)
- Familiarity with data concepts such as APIs, JSON, ETLs, etc.
- Knowledge of the Martech landscape and an ability to learn new systems quickly
- Experience with measurement tools like Tableau, Looker Data Studio, Amplitude, AppsFlyer, Google Analytics.
- Experience successfully building and maintaining sophisticated, multi-channel experiences and multivariate A/B tests
- Passionate about building scalable solutions that drive long-term impact
- Highly communicative, diligent, have strong time management and organizational skills, and an ability to work with a sense of urgency
- Self-starter who's also comfortable working in a highly collaborative environment.
- Resilient multitasker who consistently meets deadlines and is comfortable with shifting timelines and priorities
- Experience with Braze
- Proficient with SQL
- Experience with Javascript