Senior Field Marketing Manager

DocuSign

  • USA
  • $126,900-197,800 per year
  • Permanent
  • Full-time
  • 2 days ago
Job Description:Company OverviewDocusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).What you'll doDocusign is looking for a highly driven, data and results oriented Senior Field Marketing Manager to join our Growth Marketing team. This role will be responsible for developing, planning, implementing and executing an integrated demand program designed to drive engagement and pipeline through multiple channels. This role will work in tandem with the field sales organization to create high-impact programs that drive healthy pipeline coverage for the business, continually monitor the performance of these programs, and report on attainment to goals.The ideal candidate has experience marketing Enterprise B2B SaaS software and a strong background in program development and execution that supports pipeline generation, expansion, acceleration and executive engagement. A primary function of this role is to drive and execute demand programs that ultimately result in pipeline generation.This position is an individual contributor role reporting to Sr. Director, North America Marketing.ResponsibilityDevelop a field marketing strategy aligned to meet and exceed sales targetsDevelop and execute comprehensive marketing initiatives in close collaboration with Marketing and Sales stakeholders to drive demand for DocusignManage integrated marketing programs across various channels, including email, content, social media, webinars, and events (both regional and third-party industry events)Analyze campaign performance to identify optimization opportunities and continuously refine the marketing mix for maximum impactManage budget and resources effectively to achieve business objectivesCollaborate closely with the Sales organization to optimize account targeting, ensure efficient lead follow-up, and provide necessary enablementCollaborate closely with regional counterparts to ensure global alignment on programs driving the business forwardMonitor program performance, communicate results, and adjust strategies as needed to address pipeline gaps and optimize outcomesJob DesignationHybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.What you bringBasic
  • 8+ years experience managing demand and customer engagement programs for technology or software companies with a track record of successful results
Preferred
  • Experience building cross-functional relationships and alignment, particularly with Sales leadership and Sales Development organizations
  • Strong situational awareness and tact, proactively addressing challenging problems, proposing solutions, and driving resolution with a high degree of initiative
  • Exceptional written, verbal, and visual presentation skills
  • Excellent reporting and analytical skills to determine campaign effectiveness and optimization for generating pipeline
  • Strong understanding and experience with multiple demand channels, including digital, paid social, field events, and email marketing to drive pipeline
  • Metric-driven mindset focused on setting and measuring KPIs
  • Excellent project management skills and ability to work cross-departmentally
  • Creative, collaborative, and resourceful
  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment
  • Familiarity with Salesforce, Tableau, Outreach, Folloze, and other marketing technologies
Wage TransparencyPay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.Based on applicable legislation, the below details pay ranges in the following locations:California: $126,900.00 - $197,800.00 base salaryIllinois, Colorado, Massachusetts and Minnesota: $120,800.00 - $166,100.00 base salaryWashington, Maryland, New Jersey and New York (including NYC metro area): $120,800.00 - $174,525.00 base salaryThis role is also eligible for the following:
  • Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
  • Stock: This role is eligible to receive Restricted Stock Units (RSUs).
provide options for the following:
  • Paid Time Off: earned time off, as well as paid company holidays based on region
  • Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
  • Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
  • Retirement Plans: select retirement and pension programs with potential for employer contributions
  • Learning and Development: options for coaching, online courses and education reimbursements
  • Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events
Life at DocusignWorking hereDocusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.AccommodationDocusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at .If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at for assistance.States Not Eligible for EmploymentThis position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.Equal Opportunity EmployerIt's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.#LI-Hybrid #LI-KB5

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