Director, Commercial Insights & Analytics
Bicara Therapeutics
- Boston, MA
- Permanent
- Full-time
- Own and execute a holistic insights and analytics strategy aligned with key business objectives across clinical, commercial, and corporate functions
- Oversee qualitative and quantitative research initiatives to understand customer needs, market dynamics, and the evolving competitive landscape
- Design and implement frameworks to track performance of digital and omnichannel campaigns (e.g., unbranded websites, paid media, peer-to-peer platforms). Define KPIs and lead analytics to measure reach, engagement, and impact
- Perform forecasting and market opportunity assessments to support investment decisions and launch planning
- Develop and manage commercial dashboards to track leading indicators, including market development progress, prescriber engagement trends, digital traffic/conversion, and brand readiness metrics
- Act as a strategic thought partner to Commercial, Marketing, Medical Affairs, Clinical Development, Market Access, and Corporate Strategy teams to embed insights into strategic decision-making
- Deliver clear, concise, and compelling data narratives to leadership and board-level stakeholders, highlighting actionable implications and key assumptions
- Oversee external vendors and continuously evaluate tools, methodologies, and platforms to ensure best-in-class analytics infrastructure
- Bachelor's degree in Business, Life Sciences, Economics, or related field; advanced degree preferred
- 7-10+ years of experience in strategic market insights, commercial analytics, competitive intelligence and/or forecasting within the biopharma industry or biopharma consulting; oncology experience strongly preferred
- Demonstrated experience integrating quantitative analytics (e.g., modeling, segmentation) with qualitative insights (e.g., market research, message testing)
- Experience supporting digital and omnichannel initiatives, including campaign measurement, engagement analytics, and digital KPI frameworks
- Proficiency with relevant data sources (e.g., claims, EMR, specialty pharmacy, digital/web analytics) and tools (e.g., Excel, Tableau, Power BI, Adobe Analytics)
- Strong leadership, collaboration, and communication skills, with the ability to synthesize complexity and influence strategic direction
- Highly adaptable and comfortable working in a fast-paced, cross-functional environment with evolving priorities