Growth Marketing Manager

Foundry

  • Needham, MA
  • Permanent
  • Full-time
  • 1 month ago
Job Summary:We're looking for a data-driven, creative, and collaborative Growth Marketing Manager to drive demand generation and growth initiatives across the North American market. This is a strategic and executional role, perfect for someone who thrives in a fast-paced B2B tech environment and wants to play a pivotal part in expanding our footprint across NORAM.Key Responsibilities:
  • Own and manage lead generation campaigns across digital and offline channels, ensuring they align with global strategies and deliver measurable results.
  • Plan and execute paid advertising campaigns (paid social, search, programmatic) within budget, optimizing for lead quality and volume.
  • Partner closely with Marketing Operations to enhance campaign performance, reporting, and ROI tracking.
  • Collaborate with the Sales team to uncover growth opportunities and launch region-specific initiatives to support pipeline generation.
  • Lead regional event planning-virtual and in-person-including logistics, promotion, and follow-up to maximize brand impact.
  • Contribute to the execution of global marketing campaigns, including email marketing, content, advertising, and events, localized for the NORAM audience.
  • Ensure cross-functional alignment with Business Development, Product Marketing, and Global Marketing teams.
  • Provide insights through competitive and market research specific to the B2B tech landscape in NORAM.
  • Use data to inform decisions, measure performance, and continuously optimize marketing strategies.
  • Participate in global marketing planning discussions, sharing regional insights to influence broader strategy.
Qualifications:
  • 3+ years of experience in B2B marketing, with a focus on demand generation or growth marketing.
  • Proven experience managing multi-channel campaigns with measurable impact.
  • Strong knowledge of digital advertising platforms and campaign analytics.
  • Experience planning and executing events that support lead generation and brand awareness.
  • Ability to collaborate cross-functionally with internal and external stakeholders.
  • Analytical mindset with a passion for experimentation and performance optimization.
  • Familiarity with marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce).
  • Experience in the technology or SaaS industry is highly preferred.
Why Join Us?
  • Impact: Play a key role in scaling our marketing efforts and driving revenue growth.
  • Collaboration: Work with a dynamic, cross-functional team in a fast-paced environment.
  • Growth: Opportunity to learn, innovate, and make data-driven marketing decisions.
Foundry is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.Interested? Apply today and help us take our marketing operations to the next level!

Foundry