Lead, Paid Media Analytics

Royal Caribbean Cruises

  • Miami, FL
  • Permanent
  • Full-time
  • 1 day ago
Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.We are proud to be the vacation-industry leader with global brands - including Royal Caribbean International, Celebrity Cruises and Silversea Cruises - the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.This position will be working onsite from Miami.Position Summary:Silversea Cruises is seeking a meticulous and enthusiastic Paid Media Analytics Lead to join our dynamic marketing team. The ideal candidate will own the measurement, analysis, and optimization of our paid media campaigns across traditional and digital channels. You will work closely with our agencies to ensure our paid media investments are delivering maximum impact through data-driven decision-making to harness the power of paid media data to influence strategy and deliver measurable results.Essential Duties and Responsibilities:
  • Continuously monitor media/ advertising campaign performance including campaign structure, media selection, and creative performance. Leverage findings and reporting to optimize media.
  • Develop and implement analytical frameworks to evaluate paid media campaign performance across multiple channels.
  • Lead the measurement of KPIs, conversion tracking, and attribution models to accurately assess campaign success.
  • Collaborate with media agencies to provide insights that inform campaign strategy, targeting, and budget allocation.
  • Liaise with other marketing analysts (e.g., eCommerce, customer marketing) to understand the interdependencies and overall impact of various initiatives.
  • Utilize tools such as Google Analytics, Power BI, and platform-specific dashboards to create comprehensive reports.
  • Conduct deep-dive analyses to identify trends, opportunities for optimization, and areas of underperformance.
  • Serve as technical lead in the following: media tagging, tracking, creative dynamic data feeds. Connect with eCom teams to determine appropriate tagging structure.
  • Support A/B testing and experimentation efforts to improve creative, audience targeting, and bid strategies.
  • Stay current with industry trends, new features, and best practices in paid media and analytics tools.
  • Present findings and strategic recommendations clearly to stakeholders and senior leadership.
Qualifications, Knowledge and Skills:
  • Bachelor's degree in Marketing, Data Science, Statistics, Business, or related field.
  • 5+ years of experience in paid media analytics, digital marketing analytics, or media planning.
  • Strong proficiency with paid media platforms (Google Ads, Facebook Business Manager, programmatic platforms).
  • Expertise in analytics tools such as Google Analytics, Tableau, Power BI, and Excel.
  • Solid understanding of attribution models, conversion tracking, and multi-channel attribution.
  • Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
  • Excellent communication skills for stakeholder presentations and strategic discussions.
  • Team Player: Ability to work collaboratively in a fast-paced, team-oriented environment.
  • Organization: Exceptional organizational and multitasking abilities.
We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!No immigration sponsorship is offered.It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.#LI-AZ1

Royal Caribbean Cruises