Senior Living Marketing Specialist
- Dearborn, MI
- Permanent
- Full-time
Allegria Village is seeking a dynamic, creative External Marketer to join our Independent Living team. This role is ideal for someone who thrives in a competitive, fast-growing industry, bringing both strong digital marketing skills and an energetic, in-person presence. You’ll blend data-driven strategies with innovative ideas to connect with seniors, build referral networks, and promote the unique benefits of Independent Living at Allegria Village.What You’ll DoGrow awareness & build connections: Increase community visibility with target audiences, referral sources, and potential residents to help achieve occupancy goals.Develop & execute strategies: Create and implement strategic marketing and outreach plans to drive new business opportunities.Plan & host events: Organize engaging marketing events for potential residents and referral partners, both on- and off-site.Maintain relationships: Cultivate and sustain strong connections with referral agencies, lead sources, community organizations, and prospective residents’ families.Represent Allegria Village: Participate in community networking, attend trade shows, and present our services to prospective clients.Collaborate with leadership: Work closely with the Senior Director, Administrator, and Independent Living marketing/admissions team to align outreach activities with overall occupancy goals.Track & report results: Submit daily and weekly marketing reports, monitor industry competition, and adjust strategies as needed.Social media & digital marketing: Contribute to and help shape our online presence to engage prospective residents and referral sources.Weekly FocusExternal marketing: 3–4 days per week in the fieldHost and attend marketing eventsNetwork with referral sources, agencies, and community partnersAttend weekly internal marketing meetings and calls with leadershipMaintain a visible and approachable presence within the communityQualificationsMinimum 2 years of sales and marketing experience, preferably in senior livingProven success in event planning, referral development, and sales growthStrong digital marketing and social media skillsCreative problem-solver with analytical thinking and adaptabilityExcellent verbal and written communication skillsComfortable engaging with seniors, their families, and community professionalsCompassionate, empathetic, and personable demeanorAssociate’s or Bachelor’s degree preferredWhy Join Us?
At Allegria Village, you’ll be part of a collaborative team dedicated to making a difference in seniors’ lives. You’ll have the freedom to bring fresh ideas, create meaningful connections, and directly impact our community’s growth.