Dual Director of Sales
- Okemos, MI
- Permanent
- Full-time
- Assists with the development of the hotel's marketing and sales plan based on the hotel's position and strengths within each market segment.
- Represents the hotel at various community, industry, and civic functions and maintains/cultivates these relationships.
- Leads, trains, and mentors staff including hiring, coaching development, performance evaluations, disciplinary actions, and terminations.
- Analyzes and understands the competition's strengths and weaknesses for each market segment and successfully directs marketing activities against each.
- Identifies and maintains constant communications with the hotel's key accounts.
- Actively sells room nights through outside/in house sales calls, tours, etc.
- Perform as the driver of all revenue and ensure quarterly and annual revenue goals are achieved for the hotel.
- Develop sales action plans, and forecast and evaluate trends to modify strategies that will enhance revenues effectively.
- Ensure that hotel credit procedures and audit guidelines are followed.
- Manage the day-to-day activities of the sales team, plan, organize, and assign work, develop and communicate strategies and goals.
- Produce weekly, monthly reports and sales forecasts.
- Analyze current/potential market and sales trends and coordinate all activities to maintain and increase revenue and market share through added business volume and increased rate.
- Identify operational problems that impact the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department heads on solutions.
- In coordination with the General Manager, serve as hotel representative for media related inquiries and refer sensitive matters to corporate if necessary.
- Promote teamwork and quality service through daily communication and coordination with other departments.
- Network and maintain communication with outside contacts.
- Perform other duties as assigned. May serve as “manager on duty” as required.
- May be required to work nights, weekends, and/or holidays.
- Communication skills are utilized a significant amount of time when interacting with others; demonstrated ability to interact with guests, employees and third parties that reflects highly on the hotel, the brand and the Company.
- Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances are utilized frequently.
- Problem solving, reasoning, motivating, organizational and training abilities are used often.
- Ability to travel to attend workshops, trade shows, conventions, etc. May require a valid Driver’s License.
- Experience with sales & catering systems (i.e. Fosse, Marsha, One Yield).
- Ability to develop, influence and close contracts
- Provides excellent follow-up
- Proficient in Microsoft Word and Excel