Senior Manager of Marketing- Industrial Digital Manufacturing
Misumi
- Schaumburg, IL
- Permanent
- Full-time
- Lead creation of globally competitive web portal for brand's expansion to the US. Provide extensive knowledge of web technologies, techniques, and best practices to create a world class web presence.
- Provide marketing expertise to lead and manage collaborative activities of marketing specialists, and outside advertising, PR, and SEO consultants to accelerate growth.
- Design, develop, and implement web marketing strategies that target and acquire new customers and new opportunities at existing customers.
- Design and execute a strategic marketing plan that includes web & print advertising, direct mail, trade shows, seminars, and other tactics. Identify new industry channel partners for general engineering & supply chain audiences as well as sites and publications with industry-specific audiences including but not limited to Automotive and Medical.
- Explore the effectiveness of engineering influencers and social media channels and obtain appearances, paid ads & partnerships for our services.
- Manage and maintain web marketing content, execute online and email campaigns, search engine optimization, web banners, etc.
- Compose and distribute original content such as case studies, e-newsletters, and advertising, that promote our DM platform's automated solution.
- Develop presentations and training materials that will strengthen the sales team's understanding and approach to securing business wins.
- Bachelor’s degree in engineering or marketing required 10 years in a web marketing and sales/business development management role in a manufacturing/industrial products B2B environment.
- Knowledge of the Factory Automation industry is preferred. Experience with Web system development Sound knowledge of SEO, CRM, & behavioral targeting and expert level experience with web management tools such as Google Analytics.
- Experience with Internet marketing metrics; conversion rate, web best practices.
- Highly proficient in Microsoft Office Suite (PowerPoint, Excel, Word, Access).
- Must be strategic, high energy, technical and an effective communicator with strong analytical, project management, critical thinking, and presentation skills.
- Must have a high level of energy, enthusiasm, leadership, and mentorship.
- Must be flexible, eager to learn and open to new ideas.
- Travel as required, up to 25%.