Marketing Manager - Service

Briggs & Stratton

  • Wauwatosa, WI
  • Permanent
  • Full-time
  • 27 days ago
-As a Manager Marketing your goal is to develop and implement marketing strategies and programs for the Service business and its channels of distribution. #LI-MD1 #LI-HybridYou will do this by:
  • Defining, developing, and leading the marketing strategy for the Service business to grow sales and create a stronger link with our customers
  • Collaborating with Marketing Leadership as well as across different departments to create programs that support the development & sale of after market products
  • Planning, budgeting, coordinating and developing marketing programs that support the sale of all company products sold through the assigned distribution channels
  • Evaluating channel marketing needs and making recommendations to leadership for strategic planning
  • Assisting team to develop and launch new products and new product lines
  • Assisting with achieving annual sell-thru objectives for assigned channel of distribution
  • Developing and implementing a digital marketing strategy and tactics to maximize sales
  • Working with sales leadership to incorporate education and training materials in marketing programs
  • Maintaining and updating market intelligence databases on pricing, market share, volume, and competitors
  • Assisting with the development of labeling and branding and drives execution of that effort
  • Researching and evaluating best practices to further support the improvement of Marketing processes
  • Developing recommendations to share with Marketing Leadership
The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities.You are the kind of person who is/has:
  • Resourceful
  • A self-starter
  • Passionate about building marketing programs
-Required Qualifications:
  • Bachelor’s Degree in Marketing or related field OR equivalent education and experience
  • Minimum of seven years experience in marketing industry or related field
  • Experience in social media strategy - planning & implementation
Preferred Qualifications:
  • Familiarity/experience with loyalty programs
  • Experience with/ability to maintain and update web pages
Additional Knowledge & Skills:
  • Strong knowledge of Business-to-Consumer and Business-to-Business marketing practices
  • Excellent written and verbal communication skills to effectively communicate to team members, stakeholders, and customers
  • Proven ability to successfully manage several assignments simultaneously and to coordinate with multiple departments at all levels of the organization
  • Must be resourceful and team focused, have strong problem solving skills, a strong initiative for efficiency and quality and be a proven self-starter
Travel Required:
  • % of Travel: less than 5%
  • How often: as needed for dealer event or tradeshow
  • Where: domestic
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Work Location:Wauwatosa, WI (hybrid eligible)Briggs & Stratton, headquartered in Milwaukee, Wisconsin, provides innovative products and diverse power solutions to help people get work done. Briggs & Stratton is the world’s largest producer of engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of lithium-ion battery, standby generator, energy storage system, lawn and garden, turf care and job site products through its Briggs & Stratton®, Vanguard®, Ferris®, Simplicity®, Snapper®, Billy Goat®, Allmand®, SimpliPhi®, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in more than 100 countries on six continents.

Briggs & Stratton