Social Media Analyst
Spring Education Group
- Campbell, CA
- $70,000 per year
- Permanent
- Full-time
- Become the SME for paid social media, and provide insights in trends, best practices, and to form and propose experiment ideas for campaigns, ads, and landing pages, to test on social media traffic
- Actively setup, manage, strategize, optimize, monitor, and analyze SEG paid social media campaigns including but not limited to Meta, Instagram, and other social platforms
- Provide performance reporting when requested. This includes, spend, conversion performance including leads and enrollments as well as CAC and profit margin
- Ability to review complete acquisition funnel performance from incoming paid traffic, to lead gen performance, down to student registration or enrollment rate
- Ability to collaborate cross-functionally to ensure proper tracking for the paid campaigns
- Research and propose other social media expansion strategies
- Bachelor's degree
- A minimum of 3-4 years of experience in performance-driven marketing
- Hands-on experience with paid media campaign management, optimization, analysis, and performance reporting
- Experiment with Meta platform setup and tracking, including social posts, fan pages, and paid ads
- Experience to gather, report out, and summarize the performance to senior management
- Experience using Google Analytics, and Data Visualization tools
- Experience working in a lead-gen business or education industry
- Experience working in a highly collaborative and cross-functional environment
- Career Growth - We believe our people deserve every opportunity to utilize and expand their knowledge and skills, and to share their passions. From our classrooms to shared services, our culture is one of continuous learning, mentorship, and professional advancement in our schools or across our network.
- Full Medical, Dental, Vision, 401(k) with company match, Life, and Disability benefits package
- Health Insurance - We want you to have the care you need. We offer three PPO medical plans to choose from, as well as dental and vision insurance.
- Flexible Spending - Because health, childcare, and travel expenses can add up, we offer an FSA that allows for pre-tax dollars to cover medical, dependent care, and transit.
- Student Tuition Remission - You help us create a world-class program for our students. We offer your children significant tuition remission to attend our schools to show our appreciation.
- Continued education tuition savings through our University partners
- Job Function: Home Office
- Pay Type: Salary
- Employment Indicator: Full Time
- Min Hiring Rate: $70,000.00
- Max Hiring Rate: $90,000.00
- Travel Required: No
- Required Education: Bachelor's Degree
Take the first step by joining our Talent Network today!Our schools do not discriminate in employment or the provision of educational services on the basis of race, color, religion, age, gender, national origin, disability, citizenship status, veteran status or any other characteristic protected by federal, state or local law.