Associate Director VYEPTI Consumer Marketing
Lundbeck
- Deerfield, IL
- Permanent
- Full-time
- Execute the brand strategy for VYEPTI Consumer Marketing by utilizing sound marketing principles, analytics, and market research
- Apply market research skills to develop and optimize patient journeys, personas, messaging, etc.
- Propose innovative ideas and tactics to elevate brand work
- Participate and consult in brand planning
- Collaborate cross-functionally with partners including digital solutions, data & analytics and market research to identify business impactful insights then pull through into marketing execution
- Recommend and develop measurement plans and reports to help make business decisions
- Leverage omnichannel best practices to develop and execute website, crm, media and in-office marketing tactics
- Manage within relevant budgets, ensuring projects are completed on time and within scope
- Ensure all marketing projects are compliant and have obtained necessary approvals through the appropriate medical, legal, and regulatory review processes
- Achieve alignment through collaboration and communication with: brand leadership, data & analytics, market research, sales training, finance, regulatory affairs, product communications, and other cross-functional partners
- Accredited Bachelor’s degree
- 7+ years omni-channel marketing experience including digital marketing and measurement planning & reporting
- 4+ years brand marketing experience within pharmaceutical, medical device, biotech, or healthcare industries
- Demonstrated ability to work independently with limited direction, influence others, and build consensus
- Proficiency in Microsoft Office Products, namely Word, Excel, and PowerPoint
- Excellent communication and presentation skills
- Experience managing third-party vendor/agencies, keeping them in budget and ensuring that their activities are aligned with brand strategy
- Marketing and media optimizations, social strategy and execution, campaign management
- Specialty pharma experience
- New Product launch or indication expansion
- Marketing IV infusion products
- Prior success with developing and implementing test & learn initiatives and driving business decisions with data & analytics
- Willingness to travel up to 10% domestically. International travel may be required