Field Marketing Manager - North America
- North Kingstown, RI
- Permanent
- Full-time
Instagram: @hexagon_mi | @hexagon_ab
LinkedIn: Hexagon Manufacturing Intelligence
YouTube: Hexagon MI | Hexagon AB
Twitter/X: @HexagonMI | @HexagonAB
Facebook: Hexagon Manufacturing IntelligenceJob Responsibilities
- Collaborate with sales and product marketing teams to align field campaigns with business priorities and lead generation targets that support revenue growth.
- Coordinate execution for events, trade shows, and webinars, ensuring alignment with campaign messaging and timely follow-up.
- Leverage marketing automation tools and CRM systems to manage regional campaign execution, lead capture, and lead follow-up.
- Monitor and report on campaign and event performance, capturing leads and maintaining accurate data in CRM systems.
- Support the rollout of new product and solution launches by coordinating regional campaign activities, events, and communications in collaboration with communication managers.
- Support the localization and rollout of integrated marketing campaigns including digital promotions, social media posts, webinars, and email programs.
- Manage the development and execution of campaign assets including landing pages, nurture tracks, email workflows, paid and organic social media posts, and search advertising.
- Collaborate with vendors and creative teams to manage production timelines, print materials, and promotional items for marketing initiatives.
- Participate in budget planning, vendor selection, and resource allocation for regional marketing activities.
- Tertiary qualifications in marketing and communications.
- BBA/MBA from a top tier school preferred
- Proven ability to develop, manage and execute comprehensive 360-degree marketing plans in support of organizational strategy
- Ability to work on issue where analysis of situations or data requires an in-depth knowledge of organizational objectives, and ability to work and present complex data
- Ability to plan and comply to budgets, schedules, work plans, and performance requirements
- Demonstrated experience of creating and executing high quality, sales focused campaigns and events
- Ability to analyze and strategize business requirements, processes, and team/customer problems
- Field Marketing Execution with a channel ecosystem experience also a plus
- Experience within manufacturing and a B2B environment preferred
- Excellent problem-solving skills, and demonstrated ability to handle complex challenges even under pressure
- Excellent analytical, verbal, written and communication skills, and able to communicate technical and business information to widely varied audiences
- Strong work ethic, proactive and problem-solving attitude
- Extremely motivated and a team player
- Ready to travel 30-40% of the working days
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