Principal Marketing Automation Manager

Boston Scientific

  • Maple Grove, MN
  • $99,100 per year
  • Permanent
  • Full-time
  • 1 month ago
Additional Location(s): US-MN-Maple GroveDiversity - Innovation - Caring - Global Collaboration - Winning Spirit - High PerformanceAt Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing - whatever your ambitions.About the role:Boston Scientific is seeking an accomplished strategic marketing automation professional to effectively advance BSC's technical solutions and data-driven marketing capabilities on the Salesforce Marketing Cloud platform. This role supports the WATCHMAN business unit and will collaborate closely with the Product Marketing and Customer Activation teams. As a Marketing Automation Manager specializing in Salesforce, you will play a crucial role in our marketing department, leveraging your expertise to streamline our automation processes, enhance lead generation efforts, and drive customer engagement. You will work closely with cross-functional teams to incubate and deploy our Salesforce marketing automation capabilities.Your responsibilities will include:
  • Automation Use Case Requirements: Partners with internal business teams (Marketing, Communication, Sales, IT, Analytics) to define business processes and system requirements that feed into the marketing automation roadmap.
  • Salesforce Marketing Automation: Utilize Salesforce Marketing Cloud and other Salesforce tools to solution and roadmap marketing campaigns, email marketing, lead nurturing, and customer segmentation.
  • Project & Campaign Management: In partnership with several cross-functional teams, execute and optimize marketing campaigns, multi-channel journeys including multi-channel marketing (email & SMS) using Salesforce automation tools; owning and managing implementation projects with technical development teams.
  • Data Segmentation: Partnering with business unit data analysts to identify data needs for activation logic to create data segmentation for effective targeting.
  • Collaboration: Collaborate with the marketing team, digital team, sales team, and other stakeholders to ensure a seamless alignment between marketing automation efforts and overall business objectives.
  • A/B Testing: Conduct A/B testing to optimize email content, subject lines, and landing pages for improved conversion rates.
  • Analytics and Reporting: In partnership with cross-functional team, monitor and analyze campaign performance, providing actionable insights and making data-driven recommendations to improve marketing results. Provide Quarterly Business Review updates to leadership specific to quarterly email and SMS performance.
  • Training and Documentation: Train team members on Salesforce marketing automation best practices and maintain documentation for marketing automation processes.
  • Compliance: Ensure that all marketing efforts adhere to relevant regulations and best practices, such as GDPR
Required qualifications:
  • Bachelor's degree with emphasis in Marketing, Business, or Computer Science or related fields
  • Experience utilizing the Salesforce Marketing Cloud, Marketing Cloud Personalization, and Data Cloud for advanced marketing campaigns
  • Solid understanding of data management and database concepts and familiarity with SQL language a plus. Comfort with CDL tools such as Snowflake a plus.
  • Experience (3+ years) as a senior business analyst or similar role for Salesforce implementations
  • Strong business case/user story development and implementation experience
  • Strong interpersonal skills with a demonstrated ability to work well within a matrix organization and to influence teams to accomplish common goals and objectives; effective relationship building skills and ability to work in a collaborative environment.
  • 3+ years of digital marketing campaign planning, execution, and measurement experience
  • Polished presentation skills; comfortable presenting data-driven results and storytelling in leadership forums.
  • Ability to travel up to 5%
Preferred qualifications:
  • 2+ years in medical device or healthcare industry
  • Salesforce Certified Sales Cloud Administrator, Marketing Cloud Email Specialist, Marketing Cloud Developer, or similar certifications are a plus
  • Proven ability to influence without authority
  • Strong collaboration skills
Requisition ID: 610015Minimum Salary: $99100Maximum Salary: $188300The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) - see --will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most - united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do - as a global business and as a global corporate citizen.So, choosing a career with Boston Scientific (NYSE: BSX) isn't just business, it's personal. And if you're a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve.Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company's policies or protocols change with regard to COVID-19 vaccination.

Boston Scientific