Marketing Manager

Better Talent

  • Destin, FL
  • $65,000-85,000 per year
  • Permanent
  • Full-time
  • 3 days ago
COMPANY OVERVIEW:Join our leading vacation rental management company located along one of the most beautiful coastal regions in Destin, Florida. With a reputation for exceptional hospitality, our team has been helping guests create unforgettable vacation memories for years. We pride ourselves on delivering personalized, hassle-free experiences that guests rave about and return to time and time again.Backed by decades of combined experience in the hospitality industry, our team is committed to excellence, whether curating the perfect getaway for visitors or partnering with homeowners to maximize their rental potential. Our workplace culture is rooted in adaptability, teamwork, and a shared passion for exceeding expectations.If you want to take the next step in your career in a collaborative environment where everyone brings their best daily, we’d love to hear from you!POSITION SUMMARY:Are you a results-driven marketer who loves creativity, innovation, and taking on challenges? Do you enjoy developing strategies that drive bookings, build brand awareness, and deliver tangible results?We’re looking for a dynamic Marketing Manager to join our team. This role is not for someone who simply manages ideas—it’s for a "doer " who brings creativity, strategy, and execution together seamlessly. As the Director of Marketing, you’ll be helping shape our marketing strategy, drive revenue, and craft our brand reputation in the community. You’ll thrive in this role if you’re a hands-on leader who loves to get into the details, make data-driven decisions, and see your ideas come to life.A typical day might include brainstorming to develop an upcoming campaign, digging into performance metrics to optimize current strategies, or working with the leadership team to align marketing goals with business objectives. In the afternoon, you might be creating content for property listings or promotional materials to ensure everything is in line with our brand voice and values. Your schedule will also include representing the brand at local events and meeting community partners, media, and influencers to build relationships.Apply today if you are a marketing leader who can confidently think on your feet and bring strategy and creativity to life.RESPONSIBILITIES:
  • Develop and execute a comprehensive marketing strategy to drive bookings, revenue, and brand growth across multiple channels, ensuring measurable success.
  • Lead the creation of high-quality content, including copy, photography, and video, to enhance property listings, websites, and promotional materials while driving engagement and traffic through blogs, newsletters, and social media.
  • Oversee ad spend, digital campaigns, and e-commerce initiatives, leveraging analytics to optimize targeting, performance, and conversion rates.
  • Build and maintain relationships with community partners, media outlets, and influencers to increase brand exposure and representation at key events
  • Collaborate with the leadership team to align marketing objectives with business goals and ensure cohesive branding across all touchpoints.
  • Analyze data to track ROI, adjust strategies, and ensure continuous improvement of marketing efforts.
  • Balance multiple priorities while managing a dynamic team and ensuring the delivery of high-quality, results-oriented marketing solutions.
QUALIFICATIONS:
  • 5+ years of hands-on marketing experience, preferably in the hospitality, vacation rental, or real estate industry
  • Proven track record of driving measurable results through innovative marketing campaigns
  • Strong skills in copywriting, SEO, social media management, ad campaigns, and e-commerce platforms.
  • Exceptional organizational skills with the ability to manage multiple projects simultaneously
  • Comfortable being physically present in the market for events, sponsorships, and community engagement.
  • A passion for creativity paired with a data-driven mindset.
COMPENSATION & BENEFITS:Annual Salary: $65,000 - $85,000 based on experience and achievementBenefits:
  • Paid time off, such as PTO, sick days, and vacation days
  • Health insurance
  • Dental insurance
  • Vision insurance
Schedule:
  • Full-time hours with a flexible work schedule depending on business needs

Better Talent