Marketing Specialist
- Oklahoma City, OK
- Permanent
- Full-time
OverviewTRC is seeking a motivated Marketing Strategist to lead content development and support the delivery of marketing strategies for TRC’s demand-side management and demand response programs in Oklahoma and across the Central U.S.The ideal candidate is a creative storyteller and strategic thinker who can translate complex energy concepts into compelling, customer-centered content. They are eager to learn, proactive, and highly organized, with excellent communication skills. We are looking for a team member who is passionate about advancing clean energy initiatives and who will become a subject matter expert in demand response and time-based electricity rates.
Responsibilities
- Content Strategy & Development
- Develop content calendars, messaging frameworks, and audience personas to guide program campaigns.
- Create compelling content for marketing collateral, email campaigns, newsletters, websites, social media, and video scripts.
- Produce thought leadership materials such as case studies, white papers, and program success stories.
- Tailor messaging for residential vs. commercial audiences, ensuring clarity and relevance.
- Campaign & Channel Execution
- Plan, create, and deliver multi-channel print and digital campaigns to encourage participation in demand response and energy efficiency programs.
- Research, coordinate, and execute trade shows, workshops, webinars, and other program events (virtual and in-person).
- Manage outside vendors for design, printing, and fulfillment as needed.
- Engagement & Collaboration
- Partner with program staff, business development, engineering, and operations teams to align marketing with program needs.
- Develop relationships with industry associations to increase visibility and market penetration.
- Ensure up-to-date program information is available across platforms and maintain accurate program files.
- Analytics & Reporting
- Monitor and analyze marketing performance (open rates, click-throughs, conversions, participation).
- Deliver clear reports and recommendations to improve effectiveness and demonstrate value.
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
- 3–6 years of experience in content marketing, content strategy, or communications (energy sector experience a plus).
- Strong content creation portfolio, ideally for B2B and B2C audiences.
- Demonstrated ability to develop content strategies, frameworks, or messaging guides.
- Experience producing digital and print campaigns; familiarity with CRM or marketing automation tools a plus.
- Proficiency with analytics platforms (Google Analytics or similar).
- Knowledge of building systems, demand response, or time-based electricity rates preferred, but not required—must be eager to build expertise quickly.
- Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
- Medical, dental, vision, and disability insurance.
- 401k package that includes both traditional and Roth IRA options and Company match.
- Paid time off contingent upon full time or part time status and level of seniority (ranging from 15 to 25 days per year).
- All full-time employees enjoy a minimum of 8 Paid Holidays per year.
- TRC ensures that all employees, including those that work part-time, receive paid sick, family, and disability leave in accordance with the laws of their state of residence.
DisclaimersTRC is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. All employment decisions are made based on qualifications, merit, and business needs. We celebrate diversity and are committed to creating an inclusive environment for all employees.The complete job description and application are available on .TRC accepts applications for this position on an ongoing, rolling basis and reserves the right to cancel this posting at any time.
Salary RangeUSD $62,733.00 - USD $83,054.00 /Yr.