Associate Director, Marketing Programs

Stellantis

  • Atlanta, GA
  • Permanent
  • Full-time
  • 2 days ago
Stellantis Financial Services (SFS) is the new captive finance company for one of the world's leading automakers and a mobility provider with iconic brands including Abarth, Alfa Romeo, Chrysler, Citro n, Dodge, DS Automobiles, Fiat, Jeep , Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, Free2move and Leasys.Our exciting growth provides opportunities to advance your career as we successfully lead products and services from a small to midsize company in just a few years. Join our world class team and culture and contribute to our core mission which is enhancing our customer's experience.Position Summary:The Associate Director, Marketing Programs is responsible for leading the development, implementation, and management of dealer-facing marketing initiatives at Stellantis Financial Services. This role focuses on driving adoption of the Digital Finance Application across dealer platforms, enhancing digital customer acquisition efforts, and improving overall engagement through data-driven strategies. The Associate Director will collaborate closely with internal stakeholders including Sales, Product, Risk, and IT and external partners to ensure marketing programs are aligned with business objectives, regulatory requirements, and brand standards. The Associate Director, Marketing Programs will bring strategic marketing expertise, strong leadership capabilities, and a proven track record of executing complex programs that support dealer performance and organizational growth.Essential Duties and Responsibilities:
  • Lead strategy, implementation, and continuous improvement of the Digital Finance Application across dealer retail platforms.
  • Design and execute marketing programs to drive dealer adoption and engagement with financial tools.
  • Manage partnerships with credit bureaus to ensure compliant, seamless data integration.
  • Collaborate with digital agencies to align campaigns with brand standards and optimize performance.
  • Deliver training and ongoing dealer support to maximize usage of digital solutions.
  • Monitor and analyze program KPIs, leveraging data insights to enhance marketing effectiveness.
  • Coordinate with Sales, IT, Risk, and Product teams to align marketing efforts with organizational goals.
  • Oversee credit-based prescreen marketing initiatives to drive targeted, compliant customer acquisition.
  • Stay informed on digital lending and fintech trends to inform strategy and innovation.
  • Ensure all marketing activities adhere to financial regulations and internal compliance standards.
Qualifications and Competencies Required To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Required Experience:
  • Minimum of 7 years experience in marketing program management, with a focus in automotive, financial services, or Fintech industries.
  • Deep expertise in digital marketing platforms, CRM systems, credit bureau integrations, and prescreen marketing strategies aligned with regulatory standards.
  • Proven ability to lead cross-functional campaigns in partnership with digital agencies, delivering measurable results in digital lending and financial solutions.
  • Strong analytical skills with experience interpreting performance data, generating insights, and driving strategic marketing decisions.
  • Exceptional communication, presentation, and relationship management skills, with proficiency in Microsoft Office and marketing analytics tools.
Education:
  • Bachelor s degree in Marketing, Business, Finance, or a related field (Master s degree is a plus).
Skills Required:
  • Proficient in CRM platforms (e.g., Salesforce), marketing automation tools (e.g., Marketing Cloud, Marketo, HubSpot), and data analytics solutions.
  • Skilled in customer segmentation, journey mapping, and personalization strategies to enhance engagement and conversion.
  • Well-versed in financial services marketing regulations, including GDPR, CCPA, and CAN-SPAM compliance.
  • Demonstrated leadership in building and managing high-performing teams, with strong strategic and analytical capabilities.
  • Excellent communicator with the ability to influence stakeholders and drive results in fast-paced, evolving environments.
  • Overtime required required on an as needed basis.
  • Travel 0-10% - as required on an as needed basis.
  • Must have reliable transportation and live within a commutable distance to one of the following cities: Atlanta, GA; Dallas, TX; Detroit, MI; Houston, TX; Phoenix, AZ.
Qualifications Preferred:In-depth knowledge of the automotive finance industry, including retail financing products, dealer network dynamics, and consumer behavior.Familiarity with Stellantis automotive brands and their distinct market positioning is strongly preferred.Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this Job, the employee is regularly required to sit for long periods of time, use hands and arms to operate office equipment including but not limited to a keyboard, mouse and phone, will occasionally need to reach, stoop, stand or walk. The employee must be able to see (close vision), hear, speak, and communicate verbally. The employee may occasionally lift and/or move up to 10 pounds.Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.Work Schedule This position requires the ability to work various shifts to accommodate business needs. Typically, between the hours of 8AM-6PM Monday through Friday and on weekends as needed. Travel is required 10% of the time.Stellantis Financial Services, Inc (SFS) is an equal opportunity employer and is committed to providing its employees an environment that is free of harassment, discrimination, and intimidation. It is the policy of SFS to comply with all applicable employment laws and regulations and to provide equal opportunity for all qualified persons and to not discriminate against any employee or applicant for employment because of race, color, religion, sex, age, national origin, disability, pregnancy, sexual orientation, veteran status, gender identity or expression, change of sex, and/or transgender status or any protected status. Candidates must possess authorization to work in the United States. This policy applies to recruitment and placement, promotion, training, transfer, retention, rate of pay and all other terms and conditions of employment. Employment and promotion decisions will be based solely on merit, ability, achievement, experience, conduct and other legitimate business reasons.

Stellantis