Marketing Manager

• Manage and enhance the property’s brand, product recognition, and reputation in the public’s eye through the use of social media, print media, marketing strategy, and successful advertising practices.
• Negotiate Contracts with vendors and digital advertising entities.
• Analyze market research and strategies in order to engage and develop traditional as well as emerging markets while providing detailed reports and forecasting.
• Maintain web presence, monitor traffic, and identify advertising and marketing opportunities.
• Compile marketing data through data mining, trend recognition, and social media in order to generate detailed reports.
• Embody the creative director and lead marketing efforts through clear communication in a project oriented, strategic, and globally conscience mindset.
• Coordinate objectives with brand management, social media, and the creative atmosphere of the hotel while ensuring uniformity and consistency.
• Ensure brand communication for areas of responsibility are consistent with the company and hotel brand positioning.
• Identify marketing and promotion opportunities then develop and execute marketing strategy and implantation.
• Leverage customer insight data to refine market segments in order to attract additional and maintain existing customers.
• Assist in implementing new tools, reports, and technology to analyze and report data needs among all functional areas.
• Communicate both verbally and in writing to provide clear and precise data analysis.
• Maintain E-Mail database.
• Maintain and update Monthly Marketing action calendar.
• Work with Public Relations to distribute press releases and follow up as necessary.
• Follow sustainability guidelines and practices related to HHM’s EarthView program.
• Perform other duties as requested by management.

• Bachelor’s degree required, preferably in Marketing, Communications, Real Estate, Business or Hospitality.
• Knowledge of marketing strategies and the hospitality industry.
• Prior experience with a branded entity, working to develop, enhance, and cultivate that brand in the public eye.
• Previous work experience in utilization and successful navigation of social media, specifically with brand nurturing and marketing, media buying and Ecommerce.
• High proficiency in Google Apps, MS Word and PowerPoint; ability to learn the functionality of new software and systems.
• Great communicator with the ability to convey both analysis and findings to management and external clients.
• Ability to work in cross-functional, entrepreneurial atmosphere in order to achieve measurable results and improve existing processes.

• Work schedule varies and may include working on holidays and weekends.
• Requires sitting, typing, speaking on the phone and standing for extended periods, walking, pushing, lifting up to 20 pounds, bending and reaching, stooping, kneeling, or crouching.

Whiteface Lodge