Blue Cross Blue Shield of Massachusetts - Boston, MA
The Senior Advertising Manager is an experienced brand champion with significant knowledge and abilities in the advertising discipline, including social and mobile. Demonstrating effective strategic thinking across multiple channels, this person will be responsible for managing a...
Blue Cross Blue Shield of Massachusetts - Boston, MA
With performance measurement increasingly understood both locally and nationally to be foundational to achieving the goals of safe, affordable, effective, patient-centered care, Blue Cross Blue Shield of Massachusetts seeks to continue its leadership position with respect to the ...
Blue Cross Blue Shield of Massachusetts - Boston, MA
Position Summary: This position will develop, implement, and manage, integrated, multi-channel marketing B2B and B2C campaigns and communications programs. In this all-encompassing role, they support the business by deploying critical communications to our constituents, protect t...
Digital Channels Product Manager
Blue Cross Blue Shield of Massachusetts - Boston, MA
Position Summary: The Digital Channels Product Manager is a self-motivated doer with an expert knowledge of online channel delivery including mobile, social media, enterprise portal implementation and web best practices. This person will primarily be responsible for coordinating ...
Blue Cross Blue Shield of Massachusetts - Boston, MA
The eMarketing Manager is a hands-on results-oriented individual with experience integrating email, mobile, social media and other emerging marketing channels, including database marketing strategies and internet-related consumer promotions and behavior. The eMarketing Manager le...