Ad and Content Copywriter
Salary.com
- Waltham, MA
- $88,000-95,000 per year
- Permanent
- Full-time
- Fully Remote Position
- Monday-Friday, 8:30am-5:30pm
- Create direct marketing emails for 20 personas/niches each week
- Generate direct response copy for Google advertising across as many as 100 keywords
- Support other areas in need of copywriting/copy editing
- Conduct research to better understand the target audience and incorporate insights into the copy to enhance its effectiveness.
- Stay abreast of trends in advertising, copywriting, and related fields to ensure copy remains relevant and impactful.
- Be the subject matter expert leveraging best practices on how to write copy that converts
- Test and refine advertising messages based on feedback and performance metrics.
- Build collaborative relationship cross functionally
- Develop writing cadence that accounts for editorial feedback
- Develop and adhere to style guide
- Develop use case specific understanding of SDC products
- Create content to drive new business and customer engagement.
- Work with product marketing to create content for Salary.com's web presence and ensure accuracy and consistency with core messaging framework.
- 5+ years of related experience
- Demonstrated direct response email and ad copywriting experience in a high-volume setting
- Familiarity with the development of effective Google Ads and direct response copywriting
- Demonstrated ability to write about the same topic for extended periods
- Deep familiarity with the HR/HRTech landscape is required
- Bachelor's Degree in English, HR, or related fields preferred. MBA preferred but not required.
- Very strong written and oral communication skills.
- Proven ability to manage multiple projects on time and on budget and work effectively within a cross-departmental team.
- Awesome co-workers, exciting atmosphere, and career growth opportunities
- 10 paid holidays and generous paid vacation time
- Cell phone and home office reimbursement
- Robust benefit plan including Medical, Dental, Vision, Life, Disability coverage