Qualitative Insight Director
Brado
- Saint Louis, MO
- Permanent
- Full-time
- Projects
- Accountable for ensuring all aspects of the project are delivered on time and against client objectives.
- Consistently thinks proactively throughout the project to anticipate and quickly address changes to approach, design, objectives, etc.
- Effectively designs studies and writes proposals
- Thoughtfully crafts questionnaires / discussion guides with appropriate techniques and activities, and structures of questions that better address objectives and fit with participant type.
- Effectively moderates 1:1 and group interviews and online engagements (Communities, Remesh, etc.), spending typically 20% of their time doing live moderation.
- Creatively and quickly connect the dots, identifying emerging themes and how they connect to the bigger story.
- Consistently incorporates strategic elements into the report including the story flow, emerging implications (so-what), and recommendations (now-what).
- Appropriately adds visual elements to communicate the story.
- Begins to leverage client / industry knowledge and external frameworks (e.g., Michael Porter's Five Forces, The Habit Loop), anecdotes (i.e., metaphor and story), constructs, macro and micro-trends, psychological understanding, etc., to elevate the strategy.
- Writes succinctly, to the audience, with clarity, conviction, and tension as well as polish and professionalism.
- Client Relationships
- Commands a confident, captivating, respectful, agile, consultative presence when engaging with the client.
- Develops rapport and builds empathy for and with the client, leading to long-term relationships.
- Develops and continually deepens understanding of the client's business and the individual client to ask the right questions, anticipate needs.
- Proactively addresses issues or opportunities in their business, including further research or strategy work.
- Stays calm and collected even with difficult clients, and helps the team do the same.
- Insight Department Leadership
- Supports department specific initiatives
- Provides guidance and mentorship to team members assigned to their projects
- Is an outstanding strategic thinker, writer, and presenter.
- Their work should always produce results — be it positive client feedback, referrals, repeat business or case studies
- Develops positive relationships with clients and other Brado teams
- Successfully represents Brado in external facing settings (e.g., conferences, new business presentations or networking events).
- 5+ years experience moderating and delivering excellent client deliverables in a market research or agency setting.
- 6-10 years of strategic market research, advertising, creative or account planning experience with research, advertising, creative, or digital agencies and/or experience as a marketing executive, marketing consultant, behavioral scientist, or usability and user experience consultant or researcher
- Must have experience in conducting qualitative research.
- Pharmaceutical, med tech / med device, and consumer health market research experience with patients and healthcare professionals is a strong plus.
- Willingness to travel and be flexible in scheduling to accommodate project needs
- Aligns with, Models, and Coaches our values: People, Commitment, Aspiration, Trustworthiness & Impact
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Short Term & Long Term Disability
- Training & Development
- Work From Home