TikTok Shop - Category Lead - Fashion, Apparel - (SMB)
- Seattle, WA
- Permanent
- Full-time
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.Team Overview
We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and partners. The TikTok Shop Fashion Category Team (SMB) is looking for a retail champion to help us build our business and drive the growth of our category. This role sits in our larger SMB team which supports social sellers, small and medium businesses, and emerging brands.Role Overview
The TikTok Shop Fashion SMB Team is looking for a leader to help us build our business and drive the growth of our category. The Apparel Lead will develop the go-to-market strategy, prioritize key initiatives, and build and lead a team of category managers. They will be responsible for identifying the needs of the business, partnering with cross-functional partners and allocating appropriate resources to drive sustained growth.Responsibilities:
- Manage a category team to acquire brand principals, distributors, and merchants to support category growth at scale
- Craft overall strategy to deliver growth for the business - define goals, identify opportunities and design approach
- Discover innovative collaborative models that align to merchants' short-term and long-term development plans, and invest platform resources effectively and efficiently
- Solve key challenges in business growth by strong collaboration with cross-functional teams
- Employ a consultative approach by offering strategic content, creator/affiliate/agency partner, merchandising, and logistical solutions to all clients
- Update clients on TikTok Shop product developments and new promotional opportunities
- Represent TikTok Shop at industry events and brand summits and foster long-term partnerships with brands that help scale the category
- Experience in e-commerce business; a mixed experience in both platform side and brand/merchant side is highly preferred
- Experience as a people manager, managing a significant team size
- Proven track record of continually reaching and exceeding sales goals
- Sales and business development skills, command of B2B and B2C funnel structures
- Ability to thrive in a rapid, agile, and often ambiguous environment with a growth mindset
- Experience in content-based e-commerce
- Strong network and connections with brands and/or retailers
- Prior experience P&L ownership and planning
- Ability to foster C-Level executive relationships with a genuine interest in customers' success
- Ability to recruit and retain top talent