CPG Retail Media Sales Manager - Remote

United Natural Foods

  • Providence, RI
  • Permanent
  • Full-time
  • 13 days ago
The CPG Sales Manager Retail Media is responsible for developing the strategy and execution of digital media campaigns for CPGs, overseeing all consumer facing omnichannel media campaign sales and execution to ensure client satisfaction.In addition, this role is responsible for driving sales and partnerships with consumer-packaged goods (CPG) companies, leveraging retail media platforms to maximize brand visibility and revenue opportunities.This role will be a key connector between UNFI and its strategic partners in building and executing retail media network. This position is critical to ensuring internal alignment between Merchandising and the UNFI Media Network by representing the convergence of traditional Merchandising promotional planning with new digital advertising and marketing techniques.ESSENTIAL FUNCTIONS:Job ResponsibilitiesDevelop & Lead Execution of Retail Media Network Strategic Plans
  • Develops and execute internal strategic sales plans to drive revenue growth within the CPG sector, focusing on leveraging retail media channels
  • Identifies new business opportunities within the CPG industry, prospecting, and qualifying leads to expand the client base
Oversees and lead the media brief, media planning, execution, and reporting processes * Leads cross-functional teams with business units to influence decisions that formulate the retail media channels that create organizational profits
  • Tracks sales performance and KPIs, analyzing data to identify areas for improvement and optimize sales effectiveness, provides action plans and recommendation to mediate missed KPIs
  • Prepare and deliver compelling sales presentations and proposals, effectively articulating the value proposition of our retail media solutions
Retail Media Network Expertise and Influence
  • Builds and maintain strong relationships with key decision-makers at CPG companies, understanding their business objectives and providing tailored solutions to meet their needs
  • Collaborate closely with Merchandising to ensure seamless execution of sales strategies and delivery of client campaigns
JOB REQUIREMENTS:Education/ Certifications/or Equivalent combination of education training and experience:
  • Bachelor's degree in Business Administration, Marketing, or related field
Experience:
  • Minimum 7 years relevant experience required and must include experience in retail media network, CPG, and sales experience
  • Experience in selling retail media campaigns. This includes experience in B2B sales, understanding the sales process, prospecting, lead generation, negotiation, and closing deals.
  • Experience in relationship-building with clients, agencies, and internal stakeholders that leverage effective communication, collaboration, and customer service skills
  • Experience is working in a matrixed environment
Knowledge/ Skills/ Abilities:
  • Understanding of Retail Media and Digital Advertising: Familiarity with digital advertising platforms, technologies, and metrics. This includes knowledge of programmatic advertising, ad networks, ad exchanges, targeting options, and performance measurement tools.
  • Industry Knowledge: An understanding of the retail industry, including trends, challenges, and opportunities, is important for effectively selling retail media campaigns. This includes knowledge of consumer behavior, market dynamics, and competitor landscape.
  • Marketing and Advertising Skills: Knowledge of marketing principles, advertising strategies, and campaign management is valuable. This includes understanding branding, messaging, creative development, and campaign optimization.
  • Data Analysis and Insights: Ability to analyze data and derive insights from campaign performance metrics is essential. This includes interpreting key performance indicators (KPIs), understanding audience segmentation, and using data to inform strategic decision-making.
  • Creative Problem-Solving: Ability to think creatively and develop innovative solutions to meet client needs and objectives. This includes customizing campaigns, proposing new ideas, and addressing client challenges.
  • Technical Proficiency: Proficiency in using digital advertising platforms, CRM systems, and other relevant tools and software is beneficial. This includes familiarity with Microsoft Office Suite, Google Analytics, ad serving platforms, and customer relationship management (CRM) software.
  • Adaptability and Resilience: Ability to adapt to changing market conditions, client requirements, and industry trends. This includes resilience in the face of rejection or setbacks and a willingness to learn and evolve in a dynamic environment.
  • Results Orientation: Strong drive and motivation to achieve sales targets and deliver results. This includes setting goals, tracking progress, and taking proactive steps to drive success.
Excellent communication and presentation skills: Ability to effectively communicate complex concepts to both technical and non-technical stakeholdersCompany:United Natural Foods Inc.Compensation:UNFI anticipates paying the above-referenced pay rate (or within the above-referenced pay range) for this position. Actual Pay, where applicable, will depend on a number of factors, including, but not limited to, education, experience, training, and any requirements under applicable collective bargaining agreements. UNFI is committed to transparency in pay in compliance with applicable state and local laws.Benefits:For Washington positions (or positions that may be performed remotely from Washington), for Washington-specific paid time off details.Candidates hired into this position will also be eligible to participate in the following benefits programs: Paid Time Off; Sick Time; paid holidays and parental leave; 401K Program; medical, dental, vision, life, and accidental death/dismemberment insurance; short-term and long-term disability insurance program, Flexible Spending Account and/or Health Savings Account, subject to meeting the eligibility requirements and the terms and conditions of these programs, and subject to any requirements under applicable collective bargaining agreements.Sales Positions Only: For sales positions that are commission-based, the above range is an estimate of total potential commission-based compensation during an associate's first year, but UNFI offers an introductory period minimum of $680 per week. After the introductory period, as a 100% commission-based role, there is no set salary. UNFI's commission plans are uncapped and average earnings vary depending on territory and sales achieved, among other factors.UNFI's compensation, benefits, and paid time off policies are subject to change in the Company's sole discretion, consistent with applicable law. This job posting should not be construed as an offer of employment with certain terms, nor should it be construed as a guaranteed minimum.Featured JobsProvidence, RIPURPOSE : The CPG Sales Manager Retail Media is responsible for developing the strategy and execution of digital media campaigns for CPGs, overseeing all consumer facing omnichannel media campaign sales and execution to ensure client satisfaction. In addition, this role is responsible for driving sales and partnerships with …Providence, RIJob Overview: As the Solutions Design - Sr. Manager, you will play a crucial role in leading our warehouse design and network optimization projects. Your primary responsibility will be to oversee new projects and drive the end-to-end design, development and solutioning of innovative solutions that enhance UNFI’s capacity and network. …Spokane, WAPURPOSE: Partner with assigned customers to provide quality service efficiently while achieving maximum sales and keeping cost controlled. JOB RESPONSIBILITIES: · Develop and implement action plans to team members with assistance from the Supervisor and/or Account Manager on merchandising projects. · Timely travel from account to account …

United Natural Foods