Director, Performance Marketing - Paid Social & Native (Remote)
Forbes
- Jersey City, NJ
- Permanent
- Full-time
- Define and execute native & paid social marketing strategy roadmap across all verticals.
- Build a high performing native and paid social team to deliver on strict revenue and profit targets.
- Lead the team to deploy and optimize ad campaigns across native and paid social platforms, including Taboola, Outbrain, Yahoo Ads, MSM, Apple News, Facebook, TikTok, YouTube, Quora and other opportunities as they arise.
- Work with various stakeholders across global offices to align with business goals.
- Discover and surface additional product/services via competitor research that show signs of being promising business opportunities within the paid social affiliate space.
- Lead with best performance marketing practices, and continuously improve marketing opportunities across the verticals.
- Design workflows and guides to consistently upskill and improve the native and paid social team.
- Build excellent working relationships with our affiliate partners.
- Work with internal teams to help guide tracking, reporting and automation requirements.
- Work with the Digital Experience team to improve landing page experience and conversion rate via A/B testing.
- Provide regular reporting and updates on strategy roadmap to the Leadership Team.
- Conduct performance reviews and work with direct reports on career development.
- 7+ years of experience of performance marketing on native and paid social platforms, in a data-driven environment.
- Overall fluency in using ad serving technologies, platforms, and tools.
- Excellent quantitative and analytical abilities, able to generate actionable insights from data analysis that translate into valuable marketing decisions.
- Team player with all-hands-on-deck attitude and an entrepreneurial mind-set.
- Experience in Affiliate Marketing and/or LeadGen.
- Ability to build out and lead a high performing team.
- Forward thinking, always looking to improve existing activity and identify new opportunities.
- Strong communication, organizational and collaboration skills.
- Experience with A/B testing, optimization, and constant iteration.
- Proficient with Excel.