Company: Mediassociates, 75 Glen Road, Sandy Hook, CT 06482Overview: Mediassociates is a leading independent media planning, buying and analytics agency located in Fairfield County, Connecticut. It leverages an approach called Precision Branding to guide brands in planning communication campaigns with a focus on predicting, measuring, and optimizing business outcomes. With the advertising landscape shifting almost daily, Mediassociates leads clients through the ongoing revolution in media and technology. Mediassociates has been named an Adweek Fastest Growing Agency and an AdAge Best Place to Work. We are seeking an Associate Media Director, Paid Search who will play an important role in our future growth plans.Job Description:The ideal candidate for our Associate Media Director, Paid Search position is passionate about digital media, specifically search engine marketing. This candidate is a self-starter, proven leader, and always looking to grow professionally and proactively share knowledge with team members. The person fulfilling this position has proven experience managing complex digital campaigns from inception, implementation, and ongoing management to exceed client set goals/KPIs. Ability to work under pressure while having multiple responsibilities and tight deadlines is essential. Staying up-to-date and passionate about the latest Paid Search/digital technologies, techniques, trends and best practices is fundamental. Attention to detail is mission critical.Job Responsibilities:
Assist in leading our Paid Search practices with focus around innovation and best practices. This includes helping to further evolve our processes, automation, training, and education for both internal and external stakeholders
Develop, manage, and optimize integrated Search Engine Marketing (Paid) Search, YouTube / Shopping / GDN strategies based on industry best practices with consideration of impact to other media channels in market
Participate in and help lead internal and client presentations on topics including, but not limited to, performance reporting, market research, competitive analysis, insights, opportunities, and emerging trends
Collaborate across activation and strategy channels within agency to help continue evolving our processes and client offerings
Continue to foster a "one-team" mindset, and proactively help and mentor team members
Skills & Experience:
Minimum of 7 years of ongoing hands-on experience working in the paid search ecosystem. Deep understanding of best practices and strategies of E-commerce (including retail) and Paid YouTube.
3+ years in recent agency experience preferred
Solid foundation and passion for digital media and advertising landscape
Proven track record of successfully managing complex client campaigns and relationships against performance metrics
Strong analytical and technical aptitude including Microsoft Excel and math proficiency. Hands-on experience with analytical tools (ex: GA4, GTM, Adobe) and measurement (pixels) strongly desired.
Experience and expertise utilizing bid-management platforms (Search Ads 360, Skai, Marin) to support and manage campaigns.
Expertise working within Google/Bing editor platforms
Strong presentation and communication skills (oral and written).
Experience in managing a team
Strong working experience across Google / Microsoft / Amazon tactics and certified within all platforms
Ability to think proactively, maintain a high level of productivity, and manage multiple priorities
Desire to work within a collaborative team setting while also being able to work independently
Our office is located in Sandy Hook, Connecticut. While we maintain a highly flexible work culture for all, our local candidates are encouraged to use our updated office space in Sandy Hook, CT which allows you to take part in our office culture and team development that naturally occurs in office. In addition, if you need to take a break from work, there is a beautiful waterfall and serene stream just outside our front door. Candidates from outside the local area who are able to work during our core East Coast office hours, 8:30am-5:30pm ET, are encouraged to apply. Our team working remotely is invited to the office a minimum of two times per year for our Summer Party and again for the Holiday Party. Other team or client meetings may be scheduled at other times during the year.Mediassociates is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status or other characteristics protected by applicable federal, state, or local law.