Social Media Specialist
Premier Needle Arts
- North Smithfield, RI
- $58,500-69,000 per year
- Permanent
- Full-time
- Develop and execute a comprehensive social media content calendar that precisely aligns with company objectives and guarantees timely and relevant posts.
- Create and curate engaging content that aligns with our brand voice and resonates with our target audience.
- Collaborate with cross-functional teams to integrate social media initiatives into broader marketing campaigns, including email marketing.
- Analyze campaign effectiveness by analyzing performance metrics and insights and make data-driven recommendations to refine future strategies.
- Monitor social media trends, audience preferences, and competitor activities to identify opportunities for optimization.
- Stay up to date on emerging social media tools, trends, and best practices. Implement new approaches to drive growth and engagement.
- Assist with crisis and negative comments or communications.
- Bachelor's degree in Marketing, Communications, or a related field.
- 3-4 years proven experience in social media management, with a strong portfolio showcasing successful campaigns.
- Proficiency in social media analytics, tools and platforms (e.g., Google Analytics, Facebook Insights, Hootsuite).
- Proven ability to design compelling content tailored to different platforms and audiences.
- Proficient in content creation and management software such as Photoshop, Illustrator, or Canva.
- Working understanding of social media KPIs, web traffic metrics and SEO principles.
- Excellent written and verbal communication skills, strong copywriting and editing abilities.
- Strategic thinker with a creative mindset and a keen eye for detail.
- Ability to multitask and prioritize tasks in a fast-paced environment.
- Strong analytical skills, with the ability to interpret data and derive actionable insights.
- Passion for the needle arts industry and familiarity with knitting, crocheting, or other related crafts is a plus.
- Multiple medical, dental and vision plan options after 30 days (with company contributions to the premium costs).
- Healthcare Savings and Flexible Spending Accounts.
- Company-paid Life, AD&D, Short Term Disability, Long-Term Disability, and worldwide travel assistance benefits.
- Voluntary life and income replacement plans.
- Robust Employee Assistance Program that includes counseling, legal, financial and health advocacy services.
- 401(k) Retirement Savings Plan with Employer Match.
- Generous paid time off and holiday pay policies.
- Employee discounts at all Premier Needle Arts companies!