Marketing Coordinator - Iron Peak Sports & Events
Sports Facilities Companies
- Hillsborough, NJ
- Permanent
- Full-time
- Crafting the marketing plan in partnership with the Business Development Director and Marketing team
- Executing the marketing plan and strategic initiatives
- Managing and updating company website(s)
- Content development for digital or print
- Press release writing and media relations activities
- Managing social media business accounts including regular posting and management of content calendar
- Participating and assisting the planning and implementation of events, tournaments, and rentals
- Assisting in maintaining an event calendar of rental/tournaments booked, as well as, listing all facility activities planned
- Managing facility presence with industry publications, trade shows, and associations
- Preparing and presenting regular reporting on marketing strategy and results
- All other duties assigned by management
- Proven success in generating awareness through consumer marketing and branding
- Experience in youth and amateur sports as a consumer, marketing professional, or other relevant experience
- Experience in using a CRM to manage and nurture potential or current customers
- Experience in sponsorship sales and activation
- Proven experience in the successful launch of destination-specific advertising/marketing campaigns
- Experience working with convention & visitors bureaus, regional sports commissions, and/or regional event management booking in a regional sports and/or convention center
- Experience and success in promoting, booking, and delivering special events
- Action-oriented personality with a 'get it done' attitude and proficiency for efficiency
- Prior experience in marketing research to gain consumer insights (locally, regionally, and nationally) to identify key selling points for attracting corporate/organization relationships including sponsorship and financial partnerships, or business development activities
- Management of corporate website(s) in the WordPress platform
- Bachelor's degree in business administration, marketing, or advertising; or a minimum of 5+ years' experience in a similar position
- Experience in measuring and reporting marketing/advertising campaign analytics to ultimately measure ROI, efficiency, and effectiveness of campaign activity
- Ability to develop content and write with company voice in mind
- Experience in writing press releases and managing media relationships
- Experience in managing business accounts on a variety of social media platforms including, but not limited to, Facebook, Instagram, and Twitter
- Technologically savvy with skills in using multiple platforms or software for a variety of tasks such as cloud file management or project management
- Advanced knowledge in using Microsoft Outlook, Word, Excel, and PowerPoint
- Entry level or beginner knowledge in Adobe Creative Suite, specifically in InDesign and Illustrator
- Skilled at identifying and creating opportunities or promotions to deliver revenue goals
- Must have excellent interpersonal, problem solving and negotiating skills
- Must be a team player and deadline-driven
- Must have excellent verbal and written communication skills
- Must be able to work a flexible work schedule (e.g., nights, weekends, holidays and long hours)
- Must be able to lift 30 pounds waist high
- May be required to sit or stand for extended periods of time whether indoors or outdoors, and squat, stoop or bend
- Will be required to operate a computer
- Facility has intermittent loud noise levels