Senior Manager, Search Engine Optimization (SEO)
EAB
- Washington DC
- $65,500-85,000 per year
- Permanent
- Full-time
- Strategic SEO leadership: Develop and implement SEO strategies that align with EAB's overarching goals, focusing on maximizing digital visibility, user engagement, and lead generation.
- Analytical expertise: Employ advanced analytical skills to interpret SEO data, turning raw data into actionable insights that drive strategy adjustments and optimizations.
- Expertise in SEO tools and WordPress: Utilize in-depth knowledge of essential SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz) and WordPress. Experience with Marketo and Salesforce is highly desirable for integrating SEO with broader marketing and CRM strategies.
- SEO campaign management: Oversee all SEO activities, from keyword research and content optimization to technical SEO adjustments and link-building strategies.
- Data-driven optimization: Analyze performance data to refine and adjust SEO strategies, ensuring maximum impact and alignment with organizational goals.
- Hands-on SEO execution: Lead keyword research, content optimization, link building, and technical SEO audits, applying best practices to enhance SEO performance across all initiatives.
- Cross-departmental collaboration: Work closely with product marketing, website user experience, and other teams to integrate SEO best practices across EAB's digital efforts.
- Leadership and development: Mentor and guide the digital marketing team, fostering an environment of learning and growth to stay ahead of SEO trends and best practices.
- Performance reporting: Regularly monitor and report on SEO performance, providing stakeholders with insights and actionable steps for continuous improvement.
- Bachelor’s degree in marketing, business, information technology, or a related field.
- A minimum of 3 - 4+ years of experience, with a strong track record of developing and executing successful SEO strategies, particularly in a leadership role. This includes a deep understanding of SEO principles and the ability to apply them in a strategic manner.
- Proven expertise in utilizing SEO tools (Google Analytics, SEMrush, Ahrefs, Moz) and WordPress.
- Demonstrated capability in not only leading SEO strategies but also taking a hands-on approach to implement solutions directly. This unique blend of strategic leadership and practical execution is crucial for navigating the fast-paced and ever-evolving landscape of SEO.
- Exceptional analytical skills, with the ability to distill complex data into actionable insights and strategies. This includes a proficiency in evaluating SEO performance metrics to guide strategic decisions and optimize results.
- Strong communication skills, enabling effective collaboration across teams and clear presentation of strategies and outcomes to stakeholders at all levels.
- A passion for continuous learning and development in SEO and digital marketing, keeping abreast of the latest trends, techniques, and algorithm changes to maintain a competitive edge.
- Experience with Marketo and Salesforce is a valuable asset, enhancing our integrated marketing efforts.
- Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB’s
- Medical, dental, and vision insurance plans; dependents and domestic partners eligible
- 20+ days of PTO annually, in addition to paid firm and floating holidays
- Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
- 401(k) retirement savings plan with annual discretionary company matching contribution
- Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
- Employee assistance program with counseling services and resources available to all employees and immediate family
- Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
- Gender affirming care coverage
- Fertility treatment coverage and adoption or surrogacy assistance
- Paid parental leave with phase back to work program for birthing and non-birthing parents
- Access to milk shipping service to support nursing employees during business travel
- Discounted pet health insurance coverage for dog and cat family members
- Company-provided life, AD&D, and disability insurance
- Financial wellness resources and membership in a robust employee discount program
- Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities